Obama's New Truth Ministry

The notoriously thin-skinned White House has now tasked an employee to act as a Truth Squad to respond to things they see as threatening. From Daily Caller:

White House just goes ahead and creates Ministry of Truth -- What does an emperor do about the pesky peasants who keep pointing out his nudity? Something like this, according to Sam Stein at HuffPo: "The Obama administration has created and staffed a new position tucked inside their communications shop for helping coordinate rapid response to unfavorable stories and fostering and improving relations with the progressive online community. 'This week, Jesse Lee will move from the new media department into a role in the communications department as Director of Progressive Media & Online Response,' read an internal memo from Communications Director Dan Pfeiffer." Because it's not enough to have 99% of the media covering for you. Gotta slap down that 1%. To inaugurate his official White HouseTwitter account, Lee posted a picture of a Terminator skullfor some reason. Is Lee supposed to be the Terminator now? Does he realize the robot was the bad guy? Does he remember what happened to its head at the end of the first movie? Or maybe Lee is hinting that he has an illegitimate kid. It's possible he hasn't really thought the whole thing through. His boss obviously hasn't. By the way, can you imagine the reaction if Bush had done this? 

I get the feeling that this isn't so much to respond to conservative criticism which they can't really control, but to respond to criticism from their base and allies who they think they CAN control.