How the Liberal Media Elected George Bush

James Taranto has an interesting piece in the Wall Street Journal regarding the effect the liberal media's lionizing of Kerry's Vietnam record (real or imagined) actually hurt Kerry and pushed the election in Bush's favor. Here's part of it, but I'd encourage you to read the whole thing.

The Kerry camp evidently hoped the media would gloss over the candidate's antiwar activities, and for the most part, for many months, they did. One exception was ABC's Charlie Gibson, who in April 2004 confronted Mr. Kerry about the 1971 medal incident. Mr. Kerry answered evasively, then muttered into a live microphone that Mr. Gibson was "doing the work of the Republican National Committee." This was a telling comment. Mr. Gibson was, in truth, doing the work of a journalist: asking a politician tough questions. But Democrats expect the mainstream media to treat them sympathetically--an expectation that has ample basis in experience.

Yet it's far from clear that such sympathy serves the Democrats' interests. Suppose that, once Mr. Kerry secured the nomination, the media had aggressively investigated and reported on his antiwar activities. The candidate would have been forced to respond. If he had been smart, he would have delivered a major speech in which, without renouncing his opposition to the Vietnam War, he repudiated and apologized for his decades-old slanders against fellow veterans. He might have concluded by saying of the Vietnam conflict, "I hope and pray we will put it behind us and go forward in a constructive spirit for the good of our party and the good of our country"--the words with which he ended a February 1992 Senate speech criticizing fellow Vietnam vet Bob Kerrey for trying to make Bill Clinton's draft avoidance an issue in that year's Democratic primaries.

This surely would have gone a long way to defusing the issue. Instead, Mr. Kerry bet that the media's silence would carry him through to the election--and he would have gotten away with it, too, if it wasn't for those meddling Swift Boat Veterans. A month after the Democratic Convention, they launched their first round of anti-Kerry ads, coinciding with the publication of "Unfit for Command." The claims that Mr. Kerry had falsified his heroics in order to win medals and an early end to his tour of duty were mostly unverifiable, and fair-minded Americans probably would have been inclined to give Mr. Kerry the benefit of the doubt. But the ads goaded Mr. Kerry into responding, which in turn forced the media to pay attention. Whereupon the Swift Boat Veterans turned their attention to Mr. Kerry's antiwar activities, on which they had him dead to rights.

Then, in early September, CBS News aired its disastrous story on Bush's National Guard service. So eager were Mr. Kerry's supporters in the media to believe the worst of the president that Mr. Rather and producer Mary Mapes went to air with a report based on obviously fabricated documents, then stood by their story for an agonizing two weeks. Yet even if it had been true--or had gone undebunked--it's unlikely it would have made a difference. As the Washington Post's liberal TV critic, Tom Shales, acknowledged with hindsight in an Inauguration Day column, "It's common knowledge that Bush was a spoiled little rich boy who did not serve with any great distinction, so this story wasn't exactly a blockbuster."

The CBS debacle marked the end of Vietnam as a campaign issue. In the remaining weeks before the election, Mr. Kerry talked a lot less about Vietnam and more about matters of contemporary concern. He performed adequately in the debates, and with the help of a massive get-out-the-vote effort he avoided a landslide defeat.

After the Swift Boat Veterans and Rathergate, it must have been clear even to Mr. Kerry that campaigning on Vietnam had led him into a quagmire. If the media had treated his war-hero narrative with more skepticism in the first place, he might have reached this realization--and developed a better campaign strategy--much earlier. Conservatives love to complain about liberal media bias, and for the most part they're right. But they should count their blessings, too. Were it not for the media reinforcing the Democrats' spin, John Kerry might be president today.