A "New" Harriet?

The White House, after being beat up pretty badly on the Harriet Miers nomination, is planning a relaunch of the nominee:

Get ready for a whole new Harriet. After a disastrous two weeks, White House officials say they hope to relaunch the nomination of Harriet Miers for the Supreme Court by moving from what they call a "biographical phase" to an "accomplishment phase." In other words, stop debating her religion and personality and start focusing on her résumé as a pioneering female lawyer of the Southwest. "We got a little wrapped around the axle," an exhausted White House official said. "As the focus becomes less on who she's not and more on who she is, that's a better place to be."

Will this be a "new, improved Harriet Miers", or another "New Coke"? I agree that they should stop selling her by promoting her religious beliefs, and noting some accomplishments would be nice, but there really won't be much movement on Miers' public opinion with both Republicans and Democrats until the hearings begin. The PR campaign probably won't have much affect at this point.