Rolling Stones Gathering Fewer Ticket Buyers in England

Pity the Rolling Stones - they have some big homecoming concerts planned in England this weekend, but the British rock fans aren't selling out the concert venues:

Mick Jagger and his bandmates will never have to worry about where the next paycheque is coming from.

And that is, perhaps, something they should be grateful for judging by the apparent apathy surrounding tickets sales for the Rolling Stones's homecoming concerts in Britain this weekend.

Incredibly for the biggest grossing tour band on earth, hundreds official tickets are still available for their Twickenham concert on Sunday and next Tuesday as well as their concerts in Cardiff and Glasgow.

Many more are also languishing on the internet auction site eBay with bids starting at as little as one penny.

In order to fill the stadiums, promoters have taken an unusual marketing approach for a rock-and-roll band:

But perhaps most embarrassing of all for the band who have a combined age of 249 is that cut-price tickets are also being sold to pensioners through the company Saga.

Saga, a company offering value-for-money services for the elderly has stepped in to offer half-price tickets to see the band during the European leg of their 'A Bigger Bang' tour.

The Kent-based organisation, which offers the elderly cheaper options for lifestyle opportunities such as holidays, insurance, financial products and entertainment, boasts on its website: 'See Gods of rock for yourself - The Rolling Stones return to rock in the UK live.'

Saga spokesman Paul Green added: 'We're delighted to be able to offer our customers this fantastic opportunity to see one of the world's greatest rock 'n' roll bands.

'It's an indication of what a lively bunch of today's older people are that we can encourage them to go to stadium rock concerts.

I don't remember the AARP making a similar pitch when the Stones toured the U.S., but that could be coming.