More Creativity from the Steele Camp

I really like the campaign approach being taken by GOP Senate candidate Michael Steele. First they had a very creative ad, and now they're taking a marketing approach which is further riling up the Dems (h/t James Taranto):

The Baltimore Sun reports that Dems are up in arms over the slogan "Steele Democrats":

The bright blue placards and bumper stickers made their debut yesterday in Baltimore during an event announcing a new coalition of Democrats supporting the lieutenant governor's U.S. Senate bid. . . . The state Democratic Party chairman immediately accused him of "identity theft." . . .

Donald F. Norris, a professor of public policy at the University of Maryland, Baltimore County, said that while such cross-party coalitions are a routine campaign gimmick, Steele's new signs are "underhanded" and a "dirty trick." . . .

To add to the party confusion, a Democrat with the last name Mfume endorsed Steele yesterday.

Michael Mfume--son of former Democratic U.S. Senate candidate Kweisi Mfume--linked arms with Steele in Baltimore. . . .

Kweisi Mfume, a former congressman and NAACP leader, has spoken frequently of his friendship with the candidate who defeated him in the Democratic primary, Rep. Benjamin L. Cardin.

Last night, the elder Mfume said that he is sticking with Cardin. "I'm supporting Ben 100 percent," he said.

So what has the Dems so upset? The color blue. Had Steele done those signs in red like a good Republican, the Dems wouldn't have as many complaints. But printing them in blue and using the word "Democratic" on them is suddenly "identity theft". Too funny.