HolyCoast: Theater Owner Shuts Down Rather Than Show Hollywood Junk
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Friday, September 29, 2006

Theater Owner Shuts Down Rather Than Show Hollywood Junk

I like this guy:

A small-town theater owner says he wasn't trying to send Hollywood a message when he shut down for two weeks rather than show box-office leader "Jackass 2" or other new releases that he calls "drivel."

But even if not purposeful, Greg Boardman's blank-screened protest is getting a thumbs up from moviegoers who long for family fare and jeers from others who say his theaters are one of the few diversions _ especially for children _ in this farming town of about 6,000 people.

"They're not appropriate for really anybody, but I sure wouldn't let my kids go into one of them ... Those are his convictions and he needs to stand by them," Steve Lloyd, 59, of nearby Rossville said of offerings such as "Beerfest" and the "Jackass" sequel that briefly landed a "Closed" sign on the marquee outside Boardman's Lorraine Theatre.

"Jackass" features Johnny Knoxville and his gang performing crazy stunts often involving self-inflicted pain; "Beerfest" revolves around fictional siblings who participate in an Olympics-style drinking competition...

Boardman says he's sorry that darkened screens cut into the town's limited entertainment options. But he says he'll shut down again if faced with a similar batch of films, adding that contractual issues with the studios _ such as guarantees on first-week receipts _ sometimes limit his options.

"The movies are so bad and I don't need the money ... I just didn't think I should use my high-quality facilities to show people vomiting on screen," said Boardman, whose theaters boast a high-tech, eight- channel digital sound system.

Good for him.

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