When He Did It

OJ Simpson is about to be all over the news again with the release of his book "If I Did It", which probably should be renamed "When I Did It".

In an account his publisher considers a confession and some media executives call revolting, O.J. Simpson plans a book and TV interview to discuss how, hypothetically, he could have killed his ex-wife and her friend.

Two weeks before the book, "If I Did It," goes on sale, scorn was already being heaped Wednesday on Simpson, the publisher and Fox, which plans to air the Simpson interview in two parts Nov. 27 and 29.

Denise Brown, sister of Simpson's slain ex-wife, Nicole Brown Simpson, lashed out at the publisher for "promoting the wrongdoing of criminals" and commercializing abuse.

Judith Regan, whose ReganBooks imprint is publishing the book, refused to say what Simpson is being paid for the book but said he came to her with the idea.

"This is an historic case, and I consider this his confession," Regan told The Associated Press.

The former football star was acquitted in 1995 of murdering his ex- wife and her friend Ron Goldman after a trial that became an instant cultural flashpoint.

An innocent man wouldn't want to have anything to do with this story. 'Nuff said?