Dead Tree Media Selling at Deep Discount

In what must be a sign of the apocalypse to the newspaper business, the Minneapolis Star-Tribune has been sold for $530 million. Why is that bad? In 1998 the paper was worth $1.2 billion. There aren't too many industries taking a bath in values like that. Readership is down among most print newspapers as more and more people seek out their information from other sources.

I'm sure the left-leaning nature of the Star-Trib didn't help their circulation either.