Starting Monday, patrons of the Dallas-based Pizza Patrón chain, which caters heavily to Latinos, will be able to purchase American pizzas with Mexican pesos.
Restaurant experts and economists said they knew of no other food chain with locations so far from the Mexican border offering such a service.
"We're trying to reach out to our core customer," Antonio Swad, president of Pizza Patrón Inc., said Friday.
"We know they come back [from Mexico] and have pesos left over. We want to be a convenient place for them to spend their pesos."
The last time I looked Dallas was not a border town. Maybe that's changed.
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