Are Valentine's Day Ads Getting a Little Racier?

Maybe it's just me, but it seems like this year's crop of Valentine's Day ads are getting a little racier. Here's a couple of examples:

• Pajamagram has been running radio ads which advertise their product "as the only gift guaranteed to make her take her clothes off".
• The Vermont Teddy Bear company is pushing a new model this year; the "Let's Get Bear Naked Bear".

What's Sees Candy going to have to come out with to maintain their Valentine's Day market position - edible underwear? If you have other examples, post them in the comments section and I'll update this post.