NEW YORK -- "CBS Evening News" anchor Katie Couric said Tuesday night that she tries hard not to let ratings pressures get to her.
After a bright start six months ago this week, the CBS newscast has failed to make much headway against rivals NBC and ABC, remaining solidly in third place in viewership and the adults 25-54 demographic. But without specifically mentioning the third-place showing and acknowledging that her bosses may be chagrined to find out, Couric said she doesn't get stressed out about ratings.
"I've never really obsessed over ratings," Couric said. "I want to turn out a quality newscast."
Yeah, that's what the advertisers are looking for - low ratings but quality programming. Perhaps if they actually had quality programming, they wouldn't have low ratings.
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