Discovery Channel Buries the "Jesus Tomb" Special

Despite record ratings, the Discovery Channel doesn't seem to be as proud of their "Lost Tomb of Jesus" special that aired earlier this week:

Discovery formally announced the special last month and quickly incited a worldwide media frenzy, including stories in Time and Newsweek and links on the Drudge Report. But much of the coverage was highly skeptical of the documentary's findings. Prominent archeologists disputed the program, while Christian groups criticized it for conflicting with the New Testament.

Although Mr. Leavy said the network stands by the documentary "100 percent," the company took several unusual steps in the wake of the controversy that could be seen as distancing itself from the content.

Last week, Discovery abruptly scheduled a panel debate to air after the documentary, moderated by Discovery newsman Ted Koppel. Discovery's announcement of the panel emphasized that Mr. Koppel "has no connection to the production of 'The Lost Tomb of Jesus'" and that "the panel will explore the filmmakers' profound assertions and challenge their assumptions and suggested conclusions."

When the panel discussion aired, guests criticized the documentary as "archaeo-porn" that played fast and loose with the facts.

The day after the March 4 airing, Discovery yanked a planned repeat of "Tomb" from its more hard-news-branded Discovery Times Channel.

When the Nielsen ratings revealed that "Tomb" averaged 4.1 million viewers - Discovery's largest audience since September 2005 - the network declined to put out a press release touting the numbers, as would be standard practice for a highly successful premiere. The second-season premiere of Discovery Channel's "Future Weapons," for instance, earned a media announcement for its audience of 2.5 million. A network representative, however, insisted Discovery was not trying to bury "Tomb."

No press release on the ratings was sent out, Mr. Leavy said, because of the show's subject matter. As for the yanked Discovery Times repeat, Mr. Leavy said that outlet wasn't the best venue to repeat the special.

The channel took some serious heat in the days leading up to the special, and even more as the problems with the archeology came out. Right now I think they just want this whole thing to go away.