NBC Paying PR Price for VT Shooter Videos

NBC chose poorly when it repeatedly aired the video rants of the Virginia Tech shooter, and now they're paying a PR price:

Some family members of the victims killed at Virginia Tech university canceled interviews with NBC on Thursday because the television network aired video and photographs of the killer it received in the mail.

Police handling the investigation into the shooting also expressed disappointment at the airing of the images and rants by Cho Seung-Hui, who killed 32 people and then himself in the worst shooting rampage in modern U.S. history.

"We had planned to speak to some family members of victims this morning but they canceled their appearances because they were very upset with NBC for airing the images," said NBC "Today" morning program co-host Meredith Vieira.

If the families band together and shut NBC out, that will send a powerful message to the networks and maybe someone will make a better decision next time (and there will be a next time, partly thanks to NBC).