HolyCoast: Avoiding Macaca
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Wednesday, June 13, 2007

Avoiding Macaca

The GOP is hoping their candidates learned from George Allen's "macaca" moment during the 2006 campaign. In case they didn't, they've issued some guidelines:
The Macaca moment has morphed into an official learning tool for the Republican establishment.

It's right there, on pages 18 and 22 of an Internet guide from the National Republican Senatorial Campaign Committee that its chairman, Sen. John Ensign (R-Nev.), hopes will become scripture for the 2008 candidates.

Always assume you're being recorded, and always record your opponent. The blogs -- oh, scratch that -- the Republican blogs are your friends, so use them for rapid response in good times and bad.

"The paradigmatic example of failure to do so is the 'macaca' moment," reads the guidebook (excerpted here), referring to a remark last year by former Sen. George Allen (R-Va.) that was captured on video and sunk his reelection campaign.

And btw, the mainstream media are so, uh, 2006. The first stop for press secretaries, according to the guidebook, should be bloggers who can create "buzz" and inevitably trigger stories in the drippy MSM.
It's a new world out there, and you can bet every federal candidate, and many state and local candidates, will have their enemy's operatives following them around with cameras trying to bait them into saying something stupid. Some candidates will undoubtedly comply.

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