There's Finally Evidence of a Gay Jean

From the world of advertising:

In the newest ad for Levi’s 501 jeans, a guy opens up a box and takes out a new pair of jeans. As he pulls the pants on, the entire street below him magically rises into his apartment as well -- carrying with it an attractive stranger who happens to be standing in a nearby phone booth. The two exchange a meaningful look and walk off into the night, arms touching flirtatiously.

If you’re like a lot of people, you’ll immediately think: Wait, who uses a pay phone anymore? But what’s really likely to get people’s attention is that the stranger in the phone booth is a woman in one version of this ad and a man in another.

The gay version of the ad is currently airing only on the gay- and lesbian-themed Logo channel, although Levi Strauss & Co. said it does have plans to air it on other cable stations with both gay and straight audiences.

I didn't even know DirecTv had the LOGO channel until one day I was flipping around the channels and came across a Travelocity ad featuring Wink Martindale as a game show host challenging the male contestants to book a vacation trip for them and their "boyfriends". Levi Strauss isn't the only one creating ads designed to run just on LOGO.