HolyCoast: NBC Scrambles to Replace Russert
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Monday, June 16, 2008

NBC Scrambles to Replace Russert

NBC lost a real multiple threat when they lost Tim Russert and they will have a tough time replacing him:

The sudden death of Tim Russert has left the management of NBC News, for the moment at least, at a loss to contemplate how to replace him.

Mr. Russert was not only the moderator of “Meet the Press,” television’s most successful political talk show, he was also the chief of NBC’s Washington bureau, responsible for the hiring of staff members and directing its operations. More significantly, he was NBC’s public face on politics, appearing regularly on the network’s full range of programs, including the “Today” show, NBC’s “Nightly News,” and on its cable news channel MSNBC.

“It’s going to take four or five people to replace Tim,” said Bob Schieffer, Mr. Russert’s competitor for two decades on CBS’s Sunday program, “Face the Nation,” in a telephone interview from a barge in the Burgundy region of France, where he was vacationing.

“They’ve got to find a moderator for ‘Meet the Press.’ They’ve got to find a manager for that bureau. They’ve got to find someone who understands as much about politics as Tim does and there aren’t many people who do. They’ve got to find someone who is willing to get up in the morning and go on the ‘Today’ show and do the ‘Nightly News’ and then stay up late to go on MSNBC.”

Jeff Zucker, the president of NBC Universal, the parent company of NBC News, said the network was well aware of the issues it faced going into a pivotal presidential election.

“Nobody should even think about replacing Tim Russert,” he said in a telephone interview on Sunday. “What someone will need to do is find the next way to do ‘Meet the Press’ and provide political analysis. Anybody who thinks they can replace Tim Russert is kidding themselves.”

Any open speculation about whom NBC might turn to was muted out of deference to Mr. Russert and his family. One manifestation of NBC’s reluctance to engage in any planning for its future was the network’s decision not to name a host for next week’s edition of “Meet the Press.” The former NBC anchor, Tom Brokaw, filled in on Sunday, hosting a show devoted to a celebration of Mr. Russert’s career.

But the list of potential names to assume the moderator role on “Meet the Press” is already well known. From inside NBC, the potential candidates include the evening news anchor, Brian Williams, who would be doing double duty (as Mr. Schieffer did for a time at CBS), correspondents David Gregory and Andrea Mitchell and MSNBC hosts like Chris Matthews, Joe Scarborough and Keith Olbermann. Several of those names are already lightning rods for critics, however.


If they put Matthews or Olbermann on "Meet the Press" they can kiss that franchise goodbye. A show that was known to be equally tough on both parties can't continue if the host is an anti-Republican lefty nutjob like those two guys. You can't replace the perpetually upbeat Russert with the perpetually angry Matthews or Olbermann and expect to retain the audience.

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