"Pardon Me, Do You Have Any Gay Poupon?"

Great moments in condiment marketing:

Perhaps the Heinz corporation is attempting to define one of its 57 varieties.

An advertisement run on British television for the company's New York Deli Mayo featured a man who children called "mum," a kiss between two men and the closing words – from one man to another – "Love ya! Straight home from work, sweet cheeks."

After receiving a reported 200 complaints about the commercial, Heinz pulled the ad from the airwaves, less than a week into its expected five-week run.

Nigel Dickie, the Heinz UK director of corporate affairs, told the London Times, "We recognize that some consumers raised concerns over the content of the ad and this prompted our decision to withdraw it."

"The advertisement, part of a short-run campaign, was intended to be humorous and we apologize to anyone who felt offended," he said.

Let's hope they don't extend this campaign to pickles.

UPDATE: The British lefties are not happy with Heinz decision to pull the ad:

LONDON — A group of British lawmakers said Thursday that food maker Heinz Co. was wrong to withdraw a television advertisement that showed two men kissing.

Six legislators from the governing Labour Party filed a House of Commons motion saying the decision to pull the ad was "ill-considered" and likely to offend gay people. They called on Heinz to reconsider.

Imagine my surprise.