Clever Marketing Story of the Day

What should you do if your Indian casino isn't making as much money in this tough economy as it used to? Blame it on too many people winning:

UNCASVILLE, Conn. -- Mohegan Sun officials said the casino's net income in the third quarter dropped 89 percent compared with the same period last year, and they're placing some of the blame on gamblers' extraordinary luck.

The Mohegan Tribal Gaming Authority reported net income of $5 million Thursday for the three months ending June 30.

Mitchell Etess, Mohegan Sun's president and chief executive officer, said the casino had an extremely long streak of bad luck.

Gamblers played about $611 million at table games during the quarter, a 6.4 percent increase. The casino kept about 11.6 percent of that gambling money, nearly 5 percent less than it did during last year's quarter.

Come on down to the Mohegan Sun! People are just winning right and left! Come get some wampum for yourself!

Very clever marketing.