The Virgin boss’s much trumpeted pledge of €1.9bn to tackle global warming is nothing but smoke and mirrors.Does this sound familiar? It should. America's great global warming con man brags that he "offsets" his massive energy usage by purchasing carbon indulgences known as "offsets", but as Mark Steyn reported, he's purchasing them from a company in which he has significant investments. In other words, he's just shifting his money from one pocket to the other. That seems to be a common trait amongst globaloney superstars.
In September 2006, Virgin boss Richard Branson pledged €1.9 billion towards tackling global warming. For the next ten years, he announced, the profits from his aviation and rail businesses would go towards combating the biggest, most complex problem that mankind has ever faced.
The promise earned Branson headlines around the world. Media outlets carried photos of him, Bill Clinton and Al Gore at a Clinton Global Initiative press conference in New York. Adults, Branson solemnly told the assembled media, had a duty to pass a ‘‘pristine’’ planet on to the next generation. Politicians and campaigners were effusive in their praise for his imagination and generosity.
However, a look at the not-very-small print revealed that this amazing gesture would not be a matter of taking the profits from Branson’s polluting industries and using them to protect vast tracts of the Amazon.
In fact, the money would go to a new division of the Virgin conglomerate, called Virgin Fuel. Branson was simply gearing himself up to make more money. But as always, the PR spin was that he’d be doing the rest of us a favour in the process.
Follow the money.
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