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Sunday, October 19, 2008

Want Ratings? Book a Republican

Two interesting stories from the world of TV this week:
Sarah Palin's visit to "Saturday Night Live" drew the show's highest overnight rating in 14 years.

Last night's telecast, hosted by Josh Brolin and featuring musical guest Adele, averaged a 10.7 rating and 24 share in 56 metered markets, according to Nielsen Media Research. That's the highest overnight 'SNL' average since a 1994 episode that was hosted by Nancy Kerrigan and featured musical guest Aretha Franklin.

Saturday's program also included appearances by Alec Baldwin, Mark Wahlberg, Oliver Stone and -- once again reprising her role as Palin -- Tina Fey. But it was the much-anticipated visit by the real Alaska governor that gave the show its biggest overnight rating in more than a decade. The numbers also make "SNL" the third-highest-rated show of last week, after ABC's "Dancing With the Stars" and CBS' "CSI."

And this:
John McCain's peace summit visit to CBS' "Late Show" gave David Letterman his highest viewership in nearly three years.

The Thursday night telecast was seen by 6.5 million viewers, and received a 1.7 rating in the adult demo. That's the largest audience for the show since December, 2005, when Oprah Winfrey appeared. "Late Show" also topped Jay Leno's "Tonight Show" (4.6 million viewers) by 43%, and Leno had Joe Biden as a guest.

Memo to Hollywood - family movies make more money than R-rated anti-war flicks too.

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