You Can't Take Your Dog on a London Bus, but You Can Take Your Dogma

Atheists in London have a new campaign running on local buses:

LONDON — London buses have God on their side — but not for long, if atheists have their way.

The sides of some of London's red buses will soon carry ads asserting there is "probably no God," as nonbelievers fight what they say is the preferential treatment given to religion in British society.

Organizers of a campaign to raise funds for the ads said Wednesday they received more than $113,000 in donations, almost seven times their target, in the hours since they launched the project on a charity Web site. Supporters include Oxford University biologist Richard Dawkins, who donated $9,000.

The money will be used to place posters on 30 buses carrying the slogan "There's probably no God. Now stop worrying and enjoy your life." The plan was to run the ads for four weeks starting in January, but so much money has been raised that the project may be expanded.

"A lot of people say trying to organize atheists is like herding cats. The last couple of days shows that is not true," said comedy writer Ariane Sherine, who started the campaign.

While most London buses carry posters for shops or Hollywood movies, Christian churches and Muslim groups have bought bus-side ad space in the past.

Sherine came up with the idea after seeing a series of Christian posters on London buses. She said she visited the Web site promoted on one ad and found it told nonbelievers they would spend eternity in torment in hell.

"I thought it would be a really positive thing to counter that by putting forward a much happier and more upbeat advert, saying 'Don't worry, you're not going to hell,'" said Sherine, 28. "Atheists believe this is the only life we have, and we should enjoy it."

If you changed the slogan to "Believe in God. Now stop worrying and enjoy your life.", that would work too.