LAS VEGAS — The chief executive of Penthouse says the company is looking to buy a casino on the Las Vegas Strip and generate business by tying it to the adult magazine and Web site empire.
Penthouse CEO Marc Bell told the Las Vegas Review-Journal for a report published Sunday the best time to buy is in a down economy.
"We're looking to make a presence, take something and clean it up and fix it up and give it a new image," Bell said. "We think it would be a tremendous draw."
In addition to thousands of Web sites and its magazine, the company launched a cable network in January.
Bell says he has talked with "numerous people" to find a property on the Strip. He says he wants "a place where we can have the most impact ... only if it would be a significant property."
"We have no intention to rebrand the name of the hotel," Bell said. "We would like to see a Penthouse casino presence and a Penthouse pool presence."
Bell said he envisions girls from the magazine as casino dealers and the possibility of strippers performing inside the hotel, if it becomes legal.
"I would to imagine at point we would be able to, as entertainment gets more risque on the Strip, as Vegas gets more back to its roots," Bell said.
Back in July I was in Vegas during the first round of the World Series of Poker (I didn't play) and found Penthouse owner Larry Flynt playing at one of the tables, sitting in his gold plated wheelchair with his bodyguard/attendant at his beck and call.
Unfortunately, he'll probably get a chance to buy something since a number of hotels are in trouble.
Somehow I just can't imagine a Penthouse casino and strippers in the Venetian. Can you strip to Italian opera?
CORRECTION: I got my skin mags mixed up. Flynt own Hustler, not Penthouse (I guess there's not that much difference between the two)
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