HolyCoast: Rosie Stinks Up the Joint
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Friday, November 28, 2008

Rosie Stinks Up the Joint

Apparently the warnings that were given about Rosie O'Donnell's Thanksgiving Eve variety show were well taken:
Rosie O'Donnell gave NBC a real turkey.

The network's attempt to revive the primetime variety show failed to draw an audience Wednesday night, tying for the evening's lowest-rated program.

A mere 5 million viewers tuned in for the 8 p.m. premiere of "Rosie Live," with the program earning a 1.2 preliminary adults 18-49 rating. The telecast matched ABC's recently canceled "Pushing Daisies" as the night's lowest-rated program on a major broadcast network.

NBC had high hopes for the special and planned to expand the program into a series should viewers re-embrace the decades-old variety format. Other networks, too, were watching closely since several are developing variety shows of their own.

"There's a notion that the climate is right for the genre to make a comeback," emailed one executive at a rival network. "I guess we now know what not to do, thanks to Rosie."

The format wasn't the problem, it was the host. Nobody, and I mean nobody, wants to watch Rosie do....well, anything.

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