"Why Believe in God' Bus Ads in Washington D.C.

Talk about preaching to the choir:

Washington, D.C. — You better watch out. There is a new combatant in the Christmas wars.

Ads proclaiming, "Why believe in a god? Just be good for goodness' sake," will appear on Washington, D.C., buses starting next week and running through December. The American Humanist Association unveiled the provocative $40,000 holiday ad campaign Tuesday.

In lifting lyrics from "Santa Claus is Coming to Town," the Washington-based group is wading into what has become a perennial debate over commercialism, religion in the public square and the meaning of Christmas.

"We are trying to reach our audience, and sometimes in order to reach an audience, everybody has to hear you," said Fred Edwords, spokesman for the humanist group. "Our reason for doing it during the holidays is there are an awful lot of agnostics, atheists and other types of non-theists who feel a little alone during the holidays because of its association with traditional religion."

To that end, the ads and posters will include a link to a Web site that will seek to connect and organize like-minded thinkers in the D.C. area, Edwords said.

They shouldn't have trouble finding Godless humanists in D.C. They'll have to beat them off with a stick.