HolyCoast: A Retirement Home That Sells Cars
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Tuesday, December 23, 2008

A Retirement Home That Sells Cars

That's the description that Mark Steyn has for the Big 3 automakers:
‘See the USA in your Chevrolet!” trilled Dinah Shore week after week on TV.

Can you still see the USA in your Chevrolet? Through a windscreen darkly.

General Motors now has a market valuation about a third of Bed, Bath And Beyond, and no one says your Swash 700 Elongated Biscuit Toilet Seat Bidet is too big to fail. GM has a market capitalization of just over two billion dollars. For purposes of comparison, Toyota’s market cap is one hundred billion and change (the change being bigger than the whole of GM). General Motors, like the other two geezers of the Old Three, is a vast retirement home with a small loss-making auto subsidiary. The UAW is the AARP in an Edsel: It has three times as many retirees and widows as “workers” (I use the term loosely). GM has 96,000 employees but provides health benefits to a million people.

How do you make that math add up? Not by selling cars: Honda and Nissan make a pre-tax operating profit per vehicle of around 1600 bucks; Ford, Chrysler and GM make a loss of between $500 and $1,500. That’s to say, they lose money on every vehicle they sell. Like Henry Ford said, you can get it in any color as long as it’s red.
Read the whole thing. It's a pretty depressing look at the state of the auto industry and the U.S. economy in general.

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