HolyCoast: House Defeats Delay in Digital TV Switch
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Wednesday, January 28, 2009

House Defeats Delay in Digital TV Switch

Good:

From TVDecoder: Two days after the Senate unanimously approved a four-month delay of the digital television transition, the House of Representatives rejected the same proposal on Wednesday, “leaving the current Feb. 17 deadline intact for now,” the Associated Press reports.

The legislation’s failure means that the nation’s television stations will have to switch from analog to digital broadcasting by Feb. 17, unless Congress takes other steps to delay the transition.


I guess the laggards will have to buy their own converter boxes.

In case you missed it earlier, I offered my own solution for how to get the slowpokes to buy their converter boxes if the deadline had been extended:
If you want to motivate these people to get what they need to switch to digital the solution is pretty simple. After the February target date go ahead and leave the analog transmitters on, except for the last five minutes of every half hour. The laggards who still don't have digital converters will quickly become frustrated when they won't be able to see who was the father of the baby, who won the game show, or what that day's soap opera cliffhanger was. They'll miss the lottery numbers, the ads from their favorite work comp and personal injury lawyers, and their opportunity for a free psychic reading.

They'll get those converters before the end of the day, even if they have to pay for them themselves.

Carrot and stick. Just that simple.

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