Porn King Worries About Losing His Good Name

There's a whole comedy routine just in that post title, but it's a true story. Larry Flynt doesn't want his upstart relatives giving his porn a bad name:

Hustler magazine publisher Larry Flynt has been called a lot of things over the years. But he insists that the Flynt name still stands for quality when it comes to adult entertainment.

So this week, he filed suit against two nephews who are using the family name for their own line of adult films. Flynt said he is going to court to protect his good name, saying that he is concerned that Jimmy Flynt II and Dustin Flynt might tarnish the Flynt franchise by producing lower-quality porn that the lawsuit calls "inferior products" and "knock-off goods."

"To come into the adult entertainment business and use my name not only confuses people who buy my products, but if they're not maintaining a certain quality, it could also hurt my name," Larry Flynt told The Times on Tuesday.

The younger Flynts strongly disagree, saying that they are trying only to break into the family business.

"It's my brother and my turn to be successful in this business," said Dustin Flynt, who worked for his uncle before he was fired about a year ago. "The fact of the matter is my name is Flynt. If I can't use my name to do business, then what kind of society, what kind of world is that?"

Sometimes truth is funnier than comedy. I ran across Flynt in Las Vegas last summer while he was playing in the World Series of Poker. That story and photo here.