Networks are pulling their shows over to the side of the road to make room for the lights and sirens of president Barack Obama's latest primetime address.
Obama will take to the air next Tuesday evening on four broadcast networks and bump the most popular series on television, Fox's "American Idol."
Fulfilling their scheduling civic duty is starting to seem increasingly cumbersome to broadcasters, however. Between a struggling economy and ratings sagging in midseason, every interruption costs networks advertising dollars and momentum.
"At a time when we're struggling not only financially but to build audiences, this doesn't help on either front," one network executive said. "These repeated interruptions -- and the rumor of even more to come -- really make it difficult to build audience flow and loyalty. We will all lose one or two million dollars for this."
While sitting in the hospital room yesterday as regular programming was interrupted by yet another Obama speech my mom asked "Does he have to be on all the time?"
Good question.
Answer: Yes, he thinks he does and at this point the networks aren't ready to start limiting his appearances. They still buy the hopey changey nonsense.
If Obama keeps taking money out of their pockets and disrupting their schedules they may start losing their enthusiasm.
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