Chrysler Dealers Stuck With Inventory

If you're one of the 789 Chrysler dealers losing your franchise agreement, you now have lots of cars you can't sell and Chrysler won't buy back. So, how do you fix that? The Truth About Cars gives us the details on the marketing plan?

With an estimated 44k vehicles sitting on the lots of the 789 lame-duck Chrysler dealers, Mother Pentastar is going all-out to move metal. Although record incentives have already failed to make rain, the DetN reports that ChryCo will be sending “millions” of $1K vouchers to previous customers. Chrysler marketing seems not to have heard of the “fool me once” adage. The move shows that “recognizing the value of our customers has never been more important,” say the spokesfolks. “Chrysler is open for business and welcomes the opportunity to remind its customers just how valuable they are.” And isn’t it nice to know that the Treasury agrees? Too bad everyone’s waiting for a clunker-culling bill to buy. And who knows if/when that will happen. Anyway, will a grand tempt current owners? More to the point, what dumped Chrysler dealer would turn down $1K off a listed price to anyone at this point? Or do you haggle a dealer’s shirt off and then bring out the $1K coupon after you’ve broken the poor bastard’s spirit? Color me terrified of the crippling depression that must afflict anyone spending time at a ChryCo shop.

When they start selling the cars for $1,000, then I'll buy one.