HolyCoast: When Commercials Become Reality
Follow RickMoore on Twitter

Saturday, May 23, 2009

When Commercials Become Reality

I saw this story in the LA Times:
Walking through their lowing herd of several hundred cattle, Ali and Kenny Petersen were like two Gullivers on a Lilliputian roundup.

The half-sized cows barely reached Kenny's waist. The ranch's border collie stared eye-to-eye with wandering calves.

"Aren't they sweet?" asked Ali Petersen, 52, shooing Half-Pint, Buttercup and a dozen other cattle across a holding pen. "They're my babies, every little one of them."

The Petersens once raised normal-sized bovines on this stretch of Nebraska's rolling eastern grasslands, but with skyrocketing feed costs, the couple decided to downsize.

They bought minicows -- compact cattle with stocky bodies, smaller frames and relatively tiny appetites.

Their miniature Herefords consume about half that of a full-sized cow yet produce 50% to 75% of the rib-eyes and fillets, according to researchers and budget-conscious farmers.
Suddenly this Jack-in-the-Box ad made perfect sense.

No comments: