HolyCoast: Michael Jackson, Marketing Genius
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Tuesday, June 30, 2009

Michael Jackson, Marketing Genius

How about these numbers (from Breaking News):
WSJ: U.S. retailers sold 415,000 albums by Michael Jackson in the four days following his death last week.

WSJ: In addition, Michael Jackson sold more than 2.3 million digitally downloaded songs since his death.
I'll bet they haven't sold that much OxiClean.

It's marketing genius, but you can only do it once.

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