HolyCoast: Microsoft vs. Apple in Mall Wars
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Thursday, July 30, 2009

Microsoft vs. Apple in Mall Wars

My Texas Correspondent forwarded this note to me:
On Tuesday, CNET announced that the first two Microsoft stores would be located in Mission Viejo, Calif. and Scottsdale, Ariz. The California store will be in The Shops at Mission Viejo, a complex that already has an Apple Store. The Arizona store, according to the Associated Press, will be located in Scottsdale Fashion Square (shown at right), a little less than nine miles from Scottsdale Quarter, where Apple opened its fifth Phoenix-metro store last month.
The Apple Store at the Mission Viejo Mall is busy, busy, busy. They always have a crowd in there, and back in 2007 I bought my daughter's MacBook from that store (she's the only Apple user in the HolyCoast household...always the rebel). I have a hard time believing the Microsoft store will do the same level of business, but we'll see. I'll have to check it out.

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