Iowahawk has the sad details:
La Crosse WI -- Slowly filing past a green-and-gold casket festooned with cheese curds, lottery tickets, and bouquets of 6-pack rings, the city of La Crosse bid a tearful farewell this morning to Norman V. "Norm" Snitker, 62. Long heralded as the "Lion of Leinenkugel" for his relentless fight for free beer and shots at local taverns and supper clubs, Snitker succumbed to an exploding liver Tuesday evening during a late model modified heat at La Crosse Speedway's $1 Jagermeister night.
"Norm left an amazing legacy, and an amazing bar tab," said mourner Les Schreindl, 59. "La Crosse won't see his likes again soon."
Like hundreds of other who came to pay their respects at First Presbyterian -- some traveling from as far as Menomonie, Pewaukee, Ashwebenon, and Waunawacamapepee -- Schreindl wiped a tear in remembrance of the fallen champion of universal alcohol rights. Many vowed to carry on his fight, but along with the heartfelt, staggering eulogies, there was a melancholy sense that the death of Norm Snitker marked the end of the Snitker welding supply dynasty that has for so long dominated public life in La Crosse County.
A Storied Life
Born on July 9, 1947 as the 7th child of legendary La Crosse welding supply impresario and kingmaker Elmer Snitker, Norman Snitker grew up amid the stately opulence afforded by his father's reported $15,000 fortune, bass boat, and palatial storage shed. By all accounts a precocious drinker, he took early advantage of his birthright and fully stocked basement liquor cabinet, earning the first of his 138 lifetime DUIs at age 11.
Although he grew up in privilege, Snitker insiders say that even at a young age Norm showed a deep empathy for those who were less fortunate.
"Norm would look at the other kids at school, and say, 'why don't they have access to the same fake IDs as me? Why must they remain sober?'" said classmate Glenn Hunsaker. "It became a crusade for him, and he became an activist. Every Friday night you'd see him at the Piggly Wiggly parking lot, making sure that every kid in La Crosse got the Pabst and Old Style that they so desperately needed."
Despite those early accomplishments, young Norm Snitker was often overshadowed by his glamorous and dashing older brothers, Stu, Larry and Wayne, whose tragic deaths transfixed southwest Wisconsin. He was only seven when eldest brother Stu was felled by a salmonella-infected bratwurst. By the time he was was an 18-year old GED student, eldest surviving brother Larry M. Snitker had already taken the helm of the family's Tri-County Welding Supply dynasty. The brief golden age of Weldalot came to a tragic end at the 1967 'Ice Bowl' game between the Green Bay Packers and the Dallas Cowboys, when a celebrating LMS was slain by a goalpost icicle. He was succeeded by Wayne, who was abruptly killed in 1981when his mullet was snared in the rollers a QuikTrip weenie heater.
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