During your last hotel stay, you probably encountered an in-room card asking you to reuse your towels. Although wordings vary, such cards always urge this action to preserve the environment. What the cards never say is that the majority of guests do reuse their towels at least once when requested. My research team suspected that this omission was costing the hotels — and the environment — plenty.Wouldn't work on me. The price I pay for the hotel room INCLUDES clean towels and bed sheets every day. If you want me to reuse either or both, give me a discount. After all, I'm saving the hotel money if I reuse those items. Pass the savings to me and we can both save the earth. Capitalism and environmentalism are not mutually exclusive.
To test our suspicion, we conspired with the management of an upscale hotel to place one of four cards in its guestrooms. Three cards employed some version of the typical environmental appeal. A fourth card added (true) information that the majority of guests do reuse their towels when asked.
The outcome? Compared with the first three messages, the final message increased towel reuse by 34 percent. How easily we can be influenced to act by honest information about how those around us are acting.
Otherwise, bring on the clean stuff.
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3 comments:
I so agree! I want CLEAN towels!
Clean towels every time here. I don't care if they offer a discount or not, I'd skip the discount for the clean towels.
Really though, what they are doing is trying to cash in on trumped-up enviro-guilt; reusing towels does pretty much zero for the outside environment but it does help the bottom-line environment for the hotel.
Show me the clean, soft whities!! =D
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