HolyCoast: Chili's Ruins the Taco
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Saturday, November 28, 2009

Chili's Ruins the Taco

I don't normally do food reviews, but when a restaurant takes a favorite item of mine and wrecks it I just have to chime in. I eat at Chili's periodically and usually get their soft tacos. They had three different versions, each of which came with three large tacos loaded with good stuff plus sides of rice and beans. A very good meal and plenty of food.

Tonight we went to Chili's and my favorite tacos were gone, replaced by "mini-tacos" in several different versions. Now you get four mini-tacos, can mix and match flavors if you like, but the end result is small tacos with less food overall for the same price. They were largely tasteless and very much unsatisfying compared to the old version. I guess it's their response to the "slider" phenomenon.

Here's what's going to happen. People like me who used to order the soft tacos will order the new variety...once...and never again. The only question is how long until the chain starts to realize that nobody is buying their mini-tacos and they reverse this marketing disaster?

Chili's - call me. I can help.

UPDATE: On my next visit to Chili's I talked to the management and wait staff there and they all agreed that the new tacos are a giant disappointment. They did, however, tell me that they could still make a couple of the old recipes - the Baja Club Tacos or Chicken Crisper Tacos. They apparently have an "old favorites" list on their computer system that allows them to make and bill for items that aren't currently on the menu. They made me the Chicken Crisper Tacos which were delicious and certainly a lot more and tastier food than what you get with the mini-tacos.

3 comments:

Goofy Dick said...

The best answer I can find it stop going to CHILIS. After a while they should get the message. Those soft chicken tacos (3 of them) were delicious and made a great meal.

Anonymous said...

I agree as well. We are pretty much not going to CHILIS either. Those chicken soft tacos were delicious and along with the desert and appetizer was a great deal!

Indy said...

Same thing happened to me today. I always order the chicken tacos and ordered "the original." They weren't the original. They were awful. I am going to write to Chili's. It is the only reason I go there. Thanks for writing a post about it. My experience was exactly the same.