HolyCoast: Want to Trade Big Bucks for Peanuts?
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Tuesday, February 23, 2010

Want to Trade Big Bucks for Peanuts?

And Dilbert, along with other comic strip characters? Dilbert creator Scott Adams says the licensing company that handles his strip as well as Peanuts may be for sale:
Today United Media announced it might try to sell the licensing rights for Dilbert, Peanuts, and the rest of its licensing properties.

http://www.cnbc.com/id/35536849

United Media has been handling syndication and licensing for Dilbert for over 20 years. They plan to keep the syndication part, which involves selling and distributing comics to newspapers. The licensing group, which is potentially for sale, manages licensing of Dilbert, Peanuts, and other properties to the third parties who put it on t-shirts and calendars and whatnot.
That's going to go for some big bucks. There's a lot of money in licensing Peanuts characters.

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