HolyCoast: New Disney Annual Pass Will Be Good At All U.S. Parks
Follow RickMoore on Twitter

Wednesday, March 10, 2010

New Disney Annual Pass Will Be Good At All U.S. Parks

I don't have annual passes to Disneyland anymore, but did have them for many years. Today Disney will be unveiling something new for those wanting annual passes:
Disney is set Thursday to start selling annual passes that can be used at all U.S. parks.

Bob Iger, the Walt Disney Co.’s president and chief executive officer, announced the creation of the new domestic passes during Wednesday morning’s annual shareholders meeting in Texas.

There will be no blackout dates for the premiere passes, Iger said in a Web cast of the meeting.

Iger did not release the price for the pass. Disney fans who already have passes for both Anaheim and Florida locations will be sent the new passes valid at all the U.S. parks.
Once they release the pricing I'll update this post.

I'm not sure how useful these will really be. Disney only has two sets of parks in the U.S., the Disney California Resort and the Walt Disney World complex in Florida. The two couldn't be much further apart and still be in the continental United States. I wonder how many people would actually be able to use these on both sides of the country often enough to make it worth the expense?

UPDATE: $700:
It’s called “Disney Premier Passport” and it’ll feature the same benefits you get with the “premium” annual passes for Disneyland and Walt Disney World Resorts for $700, plus applicable- sales tax.

So, what’s in it for you? At Walt Disney World:

And at Disneyland Resort:

  • Unlimited admission to both Disneyland and Disney’s California Adventure Parks for a period of one year, including park hopping privileges
  • Parking at any pay-on-entry parking lot
  • Subscription to Backstage Pass.
  • Complimentary subscription to Disney’s Family Fun Magazine (one per household)

If you’re already holding a Premium Annual Pass for both Resorts, you’ll automatically be issued a “Disney Premier Passport” – with an expiration date based on the later of the two annual passes. You may also upgrade your annual or seasonal pass for one resort to a “Disney Premier Passport” for an additional fee.

It's an interesting marketing move, but I think it will be a little practical value to most park patrons.

1 comment:

Laura said...

I think many California passholders planning WDW visits will want to do the bicoastal pass. The additional price makes sense given how much a few days of WDW tickets cost, and the additional benefits would make it worth it. There are usually steep discounts for resort rooms for passholders. When you add in the dining discounts, etc., it would make sense to do it for a year even if you just plan on one WDW trip.

For those elsewhere in the country who would find it a challenge to get to either park, the value would be more questionable! But there are so many CA passholders (nearly a million) it may be a good marketing move for Disney just to lure more passholders to Florida. Don't know how much it will work the other direction -- in CA the park visitors trend 2/3 passholders, 1/3 "tourists," while in FL those stats are reversed. But maybe they can lure FL passholders to CA too...

Best wishes,
Laura