Heinz Ketchup Goes For Their Version of "New Coke"

Remember "New Coke", the "improved" cola recipe introduced by Coca-Cola in 1985?  A complete marketing disaster, mainly because people hated the new formula.  Coke had to quickly return to their old formula to save the company.

Heinz Ketchup has been making the same formula for 40 years, but in response to the food Nazis is making a change:

Heinz has cooked up a new recipe for its iconic ketchup. The Pittsburgh-based condiment maker has started making batches of ketchup using a recipe with less salt. The new version will hit store shelves this summer.

Company officials say the 15 percent cut in sodium is the first significant change of formula in nearly 40 years.
But fear not, ketchup connoisseurs. The new recipe has been thoroughly taste tested.

Company spokeswoman Jessica Jackson says tests were conducted in Pittsburgh and other cities across the country.

Jackson says there won't be a splashy graphic on the labels to announce the new recipe. Consumers will have to check the nutrition panel instead.

The good news is there are other brands of ketchup out there for those who still want their ketchup with a blood pressure kicker.

Since the company is owned by Mrs. John Kerry it won't bother me a bit if the whole thing fails.