HolyCoast: Leaving on the Midnight Gay Train
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Thursday, July 01, 2010

Leaving on the Midnight Gay Train

Woo-woo!
For the first time, Amtrak is courting lesbian, gay, bisexual and transgendered travelers with a targeted $250,000 multimedia advertising blitz this summer.

The government-owned rail company is looking to the LGBT community for business with the hopes that its propensity for travel will translate well into rail transportation.

While Amtrak spokeswoman, Karina Romero did not go into specifics, she told The Daily Caller, “We are always looking for new ways to reach potential passengers and this community travels a lot.”

Darlene Abubakar, the director of national advertising for Amtrak, told TheDC, “Most all of the major airlines, hotels and others in the travel and tourism industry target the LGBT market segment … Amtrak ’s goal is to raise the level of awareness of the benefits of train travel and increase consideration and ridership amongst this segment.”

Abubakar said that for this fiscal year, ending in September, the publicly funded company will spend a quarter million dollars to market its services to the LGBT community.
The LGBTTIQQ2S (we must be inclusive) crowd is awash in cash because most of them are not burdened with financial obligations such as raising children.  Consequently, they travel a lot.  You can't really blame Amtrak for trying to get passengers wherever they can.  Rail service has been hurting for awhile.

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