Segway Company Owner Rides Into History

And off a cliff on one of his company's machines:

The multi-millionaire owner of the Segway company died in a freak accident yesterday when he rode one of the high-tech two-wheel machines off a cliff and into a river.

Former miner Jimi Heselden, 62, plunged into the River Wharfe while riding around his West Yorkshire estate in Boston Spa on a rugged country version of the Segway.

He bought the firm last December and was using one of the machines - which use gyroscopes to remain upright and are controlled by the direction in which the rider leans - to inspect the grounds of his property.

That won't be good for their marketing program.