Bats in His Belfry

I smell a publicity stunt:

Fox has rejected a controversial Super Bowl ad from conservative comedy site JesusHatesObama.com, according to the site's creator.

Richard Belfry insists the proposed 30-second-ad, which depicts bobble-head versions of President Obama and a scowling Jesus, is just a joke.

"Do I really believe that Jesus hates Obama? Absolutely not," Belfry, a comedian based in L.A. who sells Jesus Hates Obama apparel on his site, told the Daily News.

The company admits on its site that it doesn't really hate Obama. Belfry insisted he was merely trying poke fun of the Obama Administration and to also sell his merchandise.

Every year there are organizations that attempt to buy ads that clearly have no intention of actually ponying up the money for the multi-million dollar spots. Their goal is to have their ad rejected so they can get a little press for it. I suspect the same is true with this guy.