Thalia Surf Shop has taken down its online Martin Luther King Jr. Day promotion and apologized for any offense the black-themed sale may have caused.Boy, that one may make the Marketing Hall of Fame for insensitivity.
On Monday, an ad on the shop's website announced 20 percent off black-colored products like wetsuits and t-shirts in honor of King. The ad, titled "Respect," featured a digitally altered image of King in a wetsuit holding a surfboard.
Owner Nick Cocores posted an apology on the shop's blog, saying the sale was not intended to hurt or offend anyone.
"We took down the ad for our sale to hopefully calm the waters and in the future will be more careful in our selection of promotions," Cocores said in the blog post. "We appreciate the support from customers and patrons of Thalia Surf that know us and know that we meant no harm."
Tuesday, January 18, 2011
Great Moments in MLK Day Marketing
You mean there wasn't ANYBODY in this place that thought this was a bad idea?
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1 comment:
They must have been smoking too much of that funny weed.
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