HolyCoast: NFL Lockout Good News for Chickens
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Friday, March 18, 2011

NFL Lockout Good News for Chickens

Bad news for the chicken wing business:
With NFL owners and players in a standoff, the CEO of one of the nation's largest chicken farms warns that a long-lasting football lockout would be bad news for a gameday staple, the chicken wing.

"It will be a major blow," said Joe Sanderson Jr., CEO of Sanderson Farms, the fourth largest poultry company in the U.S. "If we don't have Sunday football, the demand will go down tremendously, and of course, if that happens, the price will go down."

Chicken wings are big business. According to Sanderson, wings account for 12 percent of his company's output, and the National Chicken Council estimates that in 2011, more than 13.5 billion wings will be marketed. Of course, football and wings are inextricably linked.

"We sell about three million pounds of wings a week," Sanderson said. "And a lot of those wings to go sports bars."

And while all game days are big business for wings, the "absolute peak," Sanderson said, comes on Super Bowl Sunday. According to the National Chicken Council, more than 1.25 billion wings were consumed during last Super Bowl weekend.
I guess that means millions more chickens will be able to fly rather than having to walk everywhere.

1 comment:

Sam L. said...

Fly, Little Red Rooster!