Twitter Looking at Taking Over Tweetdeck

If you're not a Twitter user this probably won't mean anything to you, but I'm a Twitter user who uses Tweetdeck to manage my feeds, so I wonder what the outcome of all this will be?

Twitter is in talks to buy TweetDeck and its eponymous Web and mobile app for about $50 million, according to a report.

TweetDeck is one of the most popular Twitter clients on the market, allowing users to do many of the same things they can on on Twitter's website and apps -- tweets, direct messages, lists, search trends.

Twitter is eyeing taking over TweetDeck as part of its plan to increase the micro blogging platform's appeal, according to the Wall Street Journal, which first reported the rumored talks, citing "people familiar with the matter."

Officials at Twitter, based in San Francisco, and TweetDeck, based in London, were not available for comment Monday.

Twitter's reported interest in TweetDeck comes shortly after Twitter co-founder Jack Dorsey returned to the social media firm to lead product development, while remaining chief executive at Square, the mobile payments start-up.

Last month, Dorsey told students at Columbia University that Twitter will have to become "more approachable so that people can get into it immediately and it's extremely relevant right away."

Twitter by itself is not real user friendly. You have to keep refreshing to read new posts from those you follow, and separate entries are required to read mentions or direct messages. With Tweetdeck I can have multiple feeds open all at once an they automatically refresh so the latest posts are always shown. I know Twitter has not always been happy with companies like Tweetdeck because people don't spend their time on the Twitter site looking at the advertising there. I just hope they don't screw up a good thing.