In the first of many steps to reinvent itself over the next year, the struggling fast-feeder Friday will announce that it's dethroning the creepy King character — and other wacky, teen-targeting stuff — and refocusing on a customer it had all but forgotten: Mom.Burger King has had quite a career. He even got to meet the president:
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Not only did he get to meet the president, the King also had an encounter with Darth Vader:
http://tinyurl.com/3udlral
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