HolyCoast: Even Burger King Can't Have It His Way Anymore

Friday, August 19, 2011

Even Burger King Can't Have It His Way Anymore

The King is dead:
In the first of many steps to reinvent itself over the next year, the struggling fast-feeder Friday will announce that it's dethroning the creepy King character — and other wacky, teen-targeting stuff — and refocusing on a customer it had all but forgotten: Mom.
Burger King has had quite a career. He even got to meet the president:

1 comment:

BC said...

Not only did he get to meet the president, the King also had an encounter with Darth Vader:

http://tinyurl.com/3udlral