HolyCoast: CNN and MSNBC Discover the Secret to Higher Ratings: Republicans

Tuesday, September 27, 2011

CNN and MSNBC Discover the Secret to Higher Ratings: Republicans

From the Daily Caller:
If you don’t watch CNN or MSNBC, you’re hardly alone. But Bill Carter at the New York Times is very interested in their jockeying for a distant second place in the ratings:

The ratings results for the month of September show that CNN, long relegated to third place in the prime-time cable news competition, is edging its way back up, while MSNBC is moving in the other direction.

For the month, CNN averaged 257,000 viewers in prime time in the category that counts most to the networks — viewers between the ages of 25 and 54 — because that is where the advertising money goes for news programming. MSNBC was just barely ahead with 269,000 viewers. (Neither approached the leader, Fox News, with 526,000).

Both CNN and MSNBC had one especially strong night because of the Republican presidential debates.
That’s right, they’ve discovered the secret to ratings success: Republicans. Otherwise they’re each stuck with a viewer base roughly the size of Ft. Wayne, Indiana.
Meanwhile, Fox News just continues to kick their rear ends and laugh all the way to the bank.

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