It was obvious from the beginning that this was a professional PR operation. Her Twitter account wasn't even created until a few days before her testimony at Nancy Pelosi's made-for-TV committee hearing, and her posts on Twitter weren't typical college coed posts. They were carefully crafted PR messages.
Rob Port puts it this way:
It seems more and more like Fluke went before Congress to assert the need for a contraceptive entitlement specifically to draw conservative criticism and allow the left to shift the narrative away from a debate over religious and economic liberty to this “war on women” stuff.Yep, and unfortunately it was "mission accomplished" initially, but the story is quickly fading.