Twitter allows you not only to read what other people are posting and post your own ideas and statements, but retweet messages you think are important to your own followers. It's a force multiplier.
For instance, if John Nolte of Big Hollywood posts an interesting item, I can retweet that item and the 801 people that follow me will see it also.
Every Obama attack on Romney or the GOP this year has been met with withering counterfire from conservatives on Twitter and they've been highly effective in blunting or completely turning those attacks back on Obama. The "war on women", the Romney dog story (Obama Eats Dogs), the bully story, and just yesterday "Obama in History"...you name it, they've all been effectively countered on Twitter.
John Nolte has written a good piece on why conservatives must join the Twitter war. Here are some high points:
- Twitter is an equalizer in an eco-system where MSM types are no longer insulated in their bubble.
- More and more news narratives start on Twitter.
- The media no longer gets the last word.
- The Left is losing the social media war.
- It's fun!