“Start listening to Rush Limbaugh.” That was the message representatives from Media Matters for America and the National Organization for Women delivered to NOW chapter leaders in a secret, narrowly focused strategy session Wednesday night.There's nothing Rush would like more than for these people to start listening to his show. They have been led to believe that Rush's show is non-stop vitriol and anti-woman/anti-gay...etc. hate and these folks will soon learn that the NAG and Media Matters leadership has been lying to them. Chances are they'll actually learn something.
In audio of the NOW/MMFA strategy webinar obtained exclusively by The Daily Caller, the liberal organizations plotted the best ways to get the radio giant and veritable burr in their collective saddles off the air.
Go after the local advertisers
The key, according to Media Matters online outreach director Jay Carmona, is to target Limbaugh at the local level — specifically advertisers in local radio markets — but with an eye on his national sponsors.
“I will say, just going by the numbers, getting local stations to drop Limbaugh is actually a hard, more long-term campaign than just looking at getting local sponsors to drop,” she explained, adding that they do not need to get the conservative talker off every local station to make an impact.
The catch, however, is that women who are active with NOW and the men who support them — whom Limbaugh often needles as the NAGs (National Association of Gals) and the “new castrati” — are actually going to have to listen to his radio show in order to identify and target those local advertisers.
“The first thing you want to do is, I say, start listening to Rush Limbaugh,” Carmona advised.
Now that this campaign has been made public it's even less likely to be successful. Local advertisers will know this is a coordinated effort from people who probably didn't buy their products to begin with so there will be little pressure on them to pull their advertising. As has been shown in recent months, if some advertisers flee they can be quickly replaced and those that bail out will find they've made a huge marketing mistake. Just ask Carbonite.
Lefties never learn. They're not going to be able to make a dent in a show with 15-20 million listeners.