HolyCoast: Would You Like Your Pothole Original or Extra Crispy?
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Monday, March 30, 2009

Would You Like Your Pothole Original or Extra Crispy?

Here's an innovative way to help cities on a tight budget:
Everybody needs a little KFC. But maybe not Chicago.

The fast-food chain has sent off a letter to the nation's mayors, offering to patch their potholes for free. The company will leave behind a stenciled brand on the patch informing people the road has been "Re-Freshed by KFC."

"In honor of our "Fresh Tastes Best" campaign, we want to come and Re-"Fresh" your roads!" KFC president Roger Eaton says in the letter. "Every patched pothole comes with the Colonel's very own stamp of approval."

But Brian Steele, a spokesman for the Chicago Department of Transportation, which is charged with repairing the city's potholes, said "We don't allow any type of printing or advertising placed on a city street or sidewalk."

Here's one solution to potholes Photo He said the city was looking to promote and seek support for its own pothole repair program, and said they've been "in discussion" with an advertising firm for more than months about the idea.

As for the KFC offer, Steele said the city first learned of it Wednesday. "Were looking into it [the KFC offer].....Until we learn more we don't know how it stacks up."

In Chicago they use pothole repairs to bury parts of their political enemies. You can't have the KFC folks finding out about that.

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